Key Statistics:

Giveaways have a conversion rate of nearly 34%, outperforming other types of content.

Landing pages running contest giveaways increased email leads by 700%.

45% of marketers say social media contests provide solid ROI.
- Instagram accounts running giveaways grow **70% faster** than those that don’t.

Over 62% of businesses use giveaways to increase brand awareness.

These numbers show that giveaways and contests can be a key driver of growth, especially if strategically planned.

1. Engaging Quiz-Linked Giveaways

A fun quiz + a giveaway = more qualified leads and engaged customers.

One way to make your giveaways more interactive and relevant is by linking them with a quiz. Create a short, fun quiz related to your niche, and have users complete it to enter the giveaway. You could even require a specific score (e.g., 7 out of 10) to qualify, which makes it feel more exclusive and encourages people to participate.

**Why It Works:** Quizzes keep users engaged longer and ensure your contest reaches people genuinely interested in your product.

### 2. **“Follow, Like & Share” Social Media Contests**
*Simple and effective steps to amplify your reach.*

For maximum exposure with minimal effort, use a “Follow, Like & Share” contest on platforms like Instagram or Facebook. Ask users to follow your account, like your post, and tag friends to enter. To increase participation, offer bonus entries for users who share your post to their stories.

**Why It Works:** Each action (following, liking, tagging) increases your visibility and reach, helping you attract new followers organically.

### 3. **Refer-a-Friend Contests**
*Leverage your audience’s networks to build a wider reach.*

In a refer-a-friend contest, entrants can increase their chances of winning by tagging friends or referring new users. Coconut Bowls, an eCommerce store, used this strategy in a campaign that generated 41K new emails, 37K new followers, and 15K shares in just four weeks.

**Why It Works:** Referrals add a viral component, turning your audience into ambassadors who spread the word about your brand for you.

### 4. **User-Generated Content (UGC) Contests**
*Encourage users to create content that builds social proof.*

Ask participants to create posts using your hashtag or to submit photos of themselves interacting with your brand. For instance, you could run a contest where users share a story about why they’re excited for your upcoming product, tagging your brand in the post for a chance to win.

**Why It Works:** UGC contests increase engagement and provide you with authentic content to share on your own channels, which can attract even more followers.

### 5. **Collaborative Giveaways with Complimentary Brands**
*Team up with another brand for double the exposure.*

Partnering with a brand that complements yours can broaden your reach. Offer a combined prize that includes both your product and theirs. This collaboration can help both brands tap into each other’s audiences, reaching a larger group with minimal additional effort.

**Why It Works:** Joint giveaways provide double the exposure for each brand involved, bringing more followers and potential customers.

---

### Conclusion: Amplify Your Product Launch with a Contest Marketing Strategy

Running a contest before your product launch is an efficient way to gain traction, increase engagement, and build excitement. With options ranging from quizzes and UGC contests to collaborative giveaways, there are plenty of strategies to fit your goals and resources.

Ready to design a custom contest marketing campaign for your next product launch? Reach out today, and let’s start planning a strategy that makes your launch unforgettable!